Case Study
4 min read

See how Zorp helped the healthcare brand, Medbikri scale their field sales management to achieve 40% increase in daily visits!

Industry
Healthcare
Solution
Field Sales Management Application
Results
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About the company:

Medbikri is a name in the healthcare industry, first started in 2021 by Chushul Suri. Headquartered in Bengaluru, India, the company provides a free pharmacy app for managing inventory and repeat orders.

They have become a company of stellar growth targeting 10000+ pharmacy stores. They have been operating with a Field Sales team to reach out the customers while a team on desk helps them scout leads, direct them and support the sales process.

We recently got in touch with Salil Kolhe, who happens to be one of the very first members of the Medbikri team and takes care of the project management.

The Challenge:

On Field Management: Medbikri, having to operate with a field sales team, finding it difficult to capture their locations, and photos and/or to log feedback. The team was relying on verbal communications to the manager which was not only a hurdle to productivity but was also taking a hit on transparency of the team.

Data Capturing: The team first used google forms where the data was going to google sheets, however, that couldn't work because basic forms and sheets do not enforce any quality on the data being collected. They needed something that can not only collect this data but also collect it in the right format and with quality.

Lack of solutions: They knew pen and paper was not the right way to be and turned to google sheets, gave a go to several other ready-to-use as well as no-code tools available in the market today.

They either found the solutions too complex or not scalable enough. And, being a fast moving company, they needed a solution with a good support program.

The Solution:

Medbikri got in touch with Zorp, where we built an easy-to-use field sales application for the company’s sales team. 

The workflow was easy, working with each task basis. The team on the field was equipped with an easy form like application to feed data points like location, feedback, touchbase marking and more.

The team on the desk could easily capture, see and store the data on task completion. The reporting to managers for the field sales team was simplified and automated. And, the simple and easy to adopt application did not require too much team training. Salil says;

Zorp was able to provide us exceptional support. We never had to wait before we can go-live, or to address any hiccups that may arise!

The Result:

Zorp increased the number of visits done by the Medbikri sales team by over 40% per day. 

Some key parameters that were helpful are:

  • Capture location and pictures
  • Capture feedback and prospects conversations key points
  • Touch base with their representatives
  • Work smoother with minimal training
  • Efficient data collection for decision making
  • Enable team with easy reporting to managers 
  • Reduction in development time and cycle 
Zorp helped us with what we needed, the right workflow and a non-complex tool. They set it up for us and helped us throughout till implementation.

The ease of form-like application, accessing reports, organizing data, and creating workflows are just a few reasons why Zorp is THE solution for Medbikri.

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